Dear.__________.___________

If any of you have seen the wonderful wonderful ad of dear.sophie.lee.

you must know then that if you hadn't teared up you must be made of stone or have a doctor check you out.

Honestly, I was holding back the flood gates post that ad. The tear ducts were almost about to give way to a waterfall, but I mustered up the last bit of manhood in me and had the glazed almost cried effect. They really need to put up a disclaimer sign saying Beware: watch only when alone! 

Anyways, luckily nobody noticed but even if they did, another tearjerker the good old raymond ad of the yore days, which says only real men cry! well  that ad helped us men out a bit. Needn't burst a blood vessel holding back the tears anymore.

But coming back to the point of the matter. The dear.sophie.lee ad really states the fact that we are moving into a world which is slowly but surely merging with the digital world. Although, we don't see the binary codes yet, they are slowly but surely becoming a part of our daily lives. 

Just the other day, my cousin sister had come to the house with her new born son. He is an angel and like all babies, I was trying to grab his attention (and not make him cry- he is a a bawler, but an angel nevertheless) by asking him if he wants an iphone, laptop,etc. Everyone in the family was having a nice time listening to me making a sales pitch for digital products to a 2 month old. But funny thing, in a mallu family, no one blinked ! These are not your everyday products like soaps, toothpaste, toys etc, but very sophisticated and quite expensive products. But even my technology repelling family members too are beginning to see that this is the way things are going to move forward. 

The google chrome ad has captured in essence this moment so well. It has advertised itself not just as a product of choice for tear jerking dads but also given us a lifestyle on google. A way of life with the myriad of unique products that google doles out. Not only that, it has in essence given us a manual for life with a copyright to use only google products for our life time and for generations to come.A brilliant ad. 

My point being it won't be long now, when laptops becomes cheap or even cheaper than milk! (milk now cost Rs 19 for a litre). When the day and age comes, you know whom to turn to when you type those golden words. The last time I went to my native place, I managed to rummage through some of the cupboards and came up with photos from my childhood. There were so few as compared to the present generation . The present generation will have their whole lives documented , well till the teenage years anyway. Some teens don't like being photographed by mum and dad. But the point being, life is on the fast track for these kids. They are on a whole different platform from us, they will be having a facebook account by the time they turn 1. Many of them would be blogging by the time they are 10. Some would be having their own website. Some would be ordering items from website. They are leap years ahead of so many generations before us. There are so many negative points to this acceptance of technology into our lives and our children's lives. But like the google chrome ad tells us, and this is an important lesson. The web is what you make of it. So if we start behaving responsibly on the web, it would be a wonderful world we will be leaving for the next generation. Like we should take care of the physical world be it by reducing pollution, waste, making it greener etc, so should we become more responsible for the digital world because rest assured they will be spending way more time than us on the digital world.

So let's make the best use of it. 

Love,

A tearjerker